One Day in the Social Media Life of 632 Ski Resorts (Infographic)
January 17th, 2012This stemmed from my curiosity, but I hope you find it interesting as well. Just wanted to answer the question: how much social media activity is there among ski resorts in any given day? To my knowledge there are 632 ski resorts in North America. Not all of them participate in social media or on every channel, but here are the numbers of how the industry’s activity shakes out.
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P.S.-I love meeting the marketers who read this blog. If you have a second, say "hi".
SlopeFillers is run by marketer, and resort marketing enthusiast, Gregg Blanchard. Have you seen some clever resort marketing worthy of a post?
Quite a research project. Interesting stuff; thanks for sharing.
Thanks, Donnie. Getting the numbers wasn't too much work. With my social dashboards gathering data every day, I built a small mobile site that shows me daily totals and increases so i can tell if anything goes awry during the data pulls each morning. I just set that to show me day 0 and day 30, threw it into a spreadsheet and ran some formulas to get the numbers I needed. Pretty interesting stuff. The one I am missing is that I wish I had Foursquare checkins to compare against Facebook checkins.
What's a Facebook checkin ;-)
That's pretty cool. Any chance we could get resort rankings back?
Working on it, but it may be another week or two :)
Great post Gregg. Here's an interesting Social Timing infographic. I wonder how it is for the ski industry. Copper Mountain is experimenting with this right now. Take a look: http://bit.ly/x2x7sl. Enjoy.
Very, very cool. Thanks for passing that along. Makes me jealous of the resources they have to compile stats like that :)
Gregg – great info. Thanks for pulling this together – you mention your "social dashboard" and Chris references Social Timing being tested by Copper. This triggers my curiosity of what tools folks are using to monitor, measure, broadcast. Survey?