Ski Resort Marketing
Ideas Inspiration Analysis

Ski Resort Marketing

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Moonlight Basin’s Simple Instagram Strategy Tells a Visual Story of Resort

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October 1st, 2012By: Gregg Blanchard

I’ve often said that Instagram is a simple way to magnify your social media reach with virtually no extra effort. In fact, depending on your current photo-posting methods, it may even save you time while simultaneously earning that extra reach.

Lately, I’ve really enjoyed Moonlight Basin’s Ingagram feed. They are simple, well framed photos that tell the story of the resort without getting in the way. Here are their last 10 photos (at least, at the time I put this post together).

Time?
As you scroll down through this list, consider how much time it took them to take and share each photo. In my mind, Instagram is a smart balance between keeping a social media presence current with real time content and not spending more time on that task than your marketing goals may justify.

So, well framed and chosen visuals that focus on selling points of the resort and experience without getting to “in yo’ face” about it while taking no more than a few minutes a day to capture and share. I like it.

http://instagram.com/p/P19v1cySnb/

http://instagram.com/p/PreY2tSSna/

http://instagram.com/p/PwrkEPySv8/

http://instagram.com/p/PhLeu6ySrm/

http://instagram.com/p/PUpRioSSjY/

http://instagram.com/p/PIMRYJSSlg/

http://instagram.com/p/PAT06eSSub/

http://instagram.com/p/O340hOySiM/

http://instagram.com/p/O1miWYySjN/

http://instagram.com/p/Owc7XISSnZ/


Industry Social Snapshot

Totals and averages from all North American ski resorts' social media activity.
total views new yest mo grwth
39,477,480 13,075 1.26%
total fols/+1 new yest mo grwth
36,400 40 4.83%
avg score was yest 7-day
45.60 45.73 -0.80
total fols new yest mo grwth
331,911 270 2.68%
total page likes new yest mo grwth
256,339 48 0.73%
total fols new yest mo grwth
9,287 -3,876 -26.28%

Resort Social Dashboard

View any North American resort's social media performance & compare them to other mountain resorts.

About: Gregg Blanchard

SlopeFillers is run by marketer and skier / snowboarder, Gregg Blanchard. He loves writing in 3rd person, meeting the talented people who read this blog, pretending to be a web developer, and eating reuben sandwiches. Need more dirt on Southern Edwards, Colorado's most famous ski marketing blogger taller than 6'?
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