Meet Resort Social Dashboards, v3.0 (More Metrics, Updated Daily)
December 21st, 2011Here’s a video overview if you’d rather watch than read:
So, the most recent version of the social media dashboards was close to what I wanted, but, like the first, it didn’t take long before I knew I needed to do better. When it came down to the nitty gritty, there were three things I want this version to do (or allow resorts to do) with this update:
- Grab data for each resort on a daily, instead of monthly, basis
- Grab data for more metrics than just the standard followers, fans, etc.
- Allow resorts to create their own comparative lists and rankings
Here’s a quick walk through.
Step One: Choose a Resort
Head over to the new, main dashboard page and use the menu to select your (or any) resort.
Step Two: Explore Your Stats
Stats are listed for each resort across Facebook, Twitter, YouTube, and Google+. Each is broken down into a few metrics that can be compared based on growth for two time periods, increased raw numbers, and industry averages.
Step Three: Compare Your States
Next to the title of every metric is a “compare” button. Click this and only that one metric will be displayed along with an “add resort” field at the bottom. Keep adding resorts (up to 6 total) until you’ve got a list of resorts that are similar to yours.
That’s about it. Get over to the new dashboard and give it a whirl. And for heaven’s sake, let me know what you think by sharing any ideas or feedback you have. Thanks in advance:
http://www.slopefillers.com/testdash/
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SlopeFillers is run by marketer and skier / snowboarder, 
Let me be the first to say great work Gregg!
Thanks, Shawn!
Here's some handy bookmarks:
Today's top 1-6 Facebook Resorts: http://ow.ly/86zCe
Today's 7-13 Facebook Resorts: http://ow.ly/86zX0 (#9 Bear Mountain data not showing so has been omitted)
Today's top 1-6 Twitter Resorts: http://ow.ly/86A9d
Today's 7-12 Twitter Resorts: http://ow.ly/86AlA
Awesome, Shawn, thanks for putting those together. Bear Mtn doesn't show because their page setting prevent API use. Been trying to get in touch with someone to change that but with no luck.
Just another suggestion on a cool stat would be to sort by who has the biggest growth.
Nice. Would be cool to be able to pull some of the comp sets as PDFs.
Good stuff, very helpful! Thank you!
This is great stuff – thanks for the info Gregg.
Thanks, Sean. Let me know if you have any ideas or feedback for improvements going forward.
It would be cool to see a category that breaks resorts down by skier visits (like you have for State, Region, North America) so you could see how resorts compare to other resorts with similar skier visits. Ranges from 0 – 99,999; 100,000 – 250,000; etc.
Sean, that would be awesome. In fact, there is a column in the database for this number. Unfortunately, there is no public listing of skier visits. NSAA has it but can't share it.
Let the mountains choose to categorize themselves. They may find your information worthwhile enough to share or peg themselves into a general category. 0-99,999; 100K – 250K, 250K+.
That's definitely a possibility. I'm hoping the ability to create their own groups of resorts will let them create lists that span size or geographic boundaries, but a skier visit list is something I'll have to give more thought to.
Another idea, which I'm sure you've already thought of, is a graph of a specified date showing the daily figures and being able to compare them…You are right, so many metrics, so many possibilities it's like we've died and gone to metrics heaven lol
Another score I'd really love to see, something we watch very closely, is Klout score. http://klout.com/#/SunshineVillage/score-analysis
Shawn, you're in luck! I've been gather industry-wide Klout scores for a little over a week now. Once I hit 30 days, I'll add them to the dashboard :)
Saaaweeet!