Ski Resort Marketing
SlopeFillers provides daily ideas, inspiration, and analysis for ski resort marketers.The Stash
Weekly resort marketing insights from Ryan Solutions.- Q: Which summer subject line words get the most email opens for resorts?
- Q: Which states plan their winter resort vacations furthest in advance?
- Q: How hard is it to get a season passholder back after they skip a season?
- Q: When it comes to RFM, who are your resort’s Twitter followers…really?
- Q: How do ski resorts rate on Trip Advisor and how many ratings do they have?
Jay Peak’s Summer TV Spot Highlights Real Moments of Summer
A week or so back, I highlighted how resorts were using video to promote their summer activities. Each of the videos was produced with impressive quality and featured some awesome camera and shooting styles. Dollies, booms, burns, you name it, they had it and the end product for all three resorts was impressive. I thought that was the best I’d see this year.
That was before Jay Peak released this summer TV spot:
See that? It’s not fancy camera work, it’s not tilt-shift and cable cams…it’s real.
I don’t know if it was scripted or if it was a compilation of guest-submitted footy but I don’t really care because it feels real. It’s a guy wiping out on the wave machine, it’s a little girl squealing as she rides a water slide, it’s a friend distracted by the tram, it’s a cape-wearing kid shrieking with delight, it’s holing bunker shots and holding a toddler on the deck.
It’s my new favorite marketing video of the year.
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http://www.SkiButternut.com Matthew Sawyer
Industry Social Snapshot
Totals and averages from all North American ski resorts' social media activity.| total fols | new yest | mo grwth |
| 262,768 | -771,906 | -73.95% |
| total fans | new yest | mo grwth |
| 5,187,610 | 3,274 | 0.98% |
| total views | new yest | mo grwth |
| 39,939,983 | 12,260 | 1.21% |
| total fols/+1 | new yest | mo grwth |
| 37,569 | 52 | 3.33% |
| avg score | was yest | 7-day |
| 43.90 | 43.93 | -0.26 |
| total fols | new yest | mo grwth |
| 340,324 | 298 | 2.62% |
| total page likes | new yest | mo grwth |
| 257,640 | 51 | 0.53% |
Resort Social Dashboard
View any North American resort's social media performance & compare them to other mountain resorts.About: Gregg Blanchard
SlopeFillers is run by marketer and skier / snowboarder, Gregg Blanchard. He loves writing in 3rd person, meeting the talented people who read this blog, pretending to be a web developer, and eating reuben sandwiches. Need more dirt on Southern Edwards, Colorado's most famous ski marketing blogger taller than 6'?
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