Apparently, marketers at Vail Resorts are drawing straws to see who gets to nab a flock of fans each month. Last month, Vail posted growth of over 11,000 fans (22% increase). This month, Beaver Creek grew by over 9,000, a 61.5% jump. Not sure if they are pushing social media to their email lists, buying ads to promote their pages or something entirely different, but whatever they are doing…it’s working. Here’s all the details from the last month of Facebook shenanigans and the Top 25 Ski Resorts on Facebook list.

Facts & Figures

• Average growth for a top 25 resort was 4.21% (average of 989 fans per resort)
• The average top 25 resort has 32,341 fans
• Just one new face on the list this month: Beaver Creek
• Growth of 4.21% is the fastest since April 2011

Top 5 Growth

1. Beaver Creek – 61.46%
2. Hunter Mountain – 4.02%
3. Killington – 3.94%
4. Northstar – 3.35%
5. Aspen/Snowmass – 3.02%

All the Changes

• Beaver Creek (+17)
• Heavenly (-1)
• Mount Hood (-1)
• Killington (-1)
• Aspen/Snowmass (-1)
• Crystal Mountain (-1)
• Mount Snow (-1)
• Copper Mountain (-1)
• Sunday River (-2)
• Jay Peak (-2)
• Stevens Pass (-2)

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.