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Ski Resort Marketing

Daily Ideas, Inspiration, and Analysis

US/CA Ind Snapshot
(updated daily)
Total Fol.:
Mo. Growth:
676,397
1.30%
Total Fans:
Mo. Growth:
1,183,585
-65.38%
Total Fol.:
Mo. Growth:
18,859
4.66%
Total Views:
Mo. Growth:
27,178,545
1.68%
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Facebook Top 25 Update – Jan 2011

January 10th, 2011

Yep, it is that time of month again.   The last 31 days have seen a few big surprises further down the list after some impressive growth by Wachusett and Hunter Mountain. Plus, Mammoth Mountain is both our new leader and the first resort to hit 60k fans while Snowshoe continues their impressive growth in this month’s Facebook Top 25 Ski Resorts List:

Notable changes and trends:

  • Combined, the top 25 resorts gained 50,569 fans and averaged 10.23% growth
  • Backed by some awesome SM concepts, Copper Mountain has been racing up the charts but just missed out at #26 this month
  • After a back and forth battle and boosted by insane amounts of snowfall, Mammoth Mountain is back in front, passing 60,000 fans last week
  • Seven resorts are within 1300 fans of the top 25

The 10% Growth Club:

  • Wachusett (29.22%)
  • Hunter Mountain (22.86%)
  • Snowshoe (16.77%)
  • Valle Nevado (16.41%)
  • Mountain Creek (16.26%)
  • Northstar at Tahoe (12.06%)
  • Squaw Valley (11.79%)
  • Mammoth Mountain (10.87%)

Movers

  • Wachusett (+5)
  • Hunter Mountain (+3)
  • Snowshoe (+3)
  • Valle Nevado (+2)
  • Mammoth Mountain (+1)
  • Whistler/Blackcomb (-1)
  • Jay Peak (-1)
  • Killington (-1)
  • Alyeska (-1)
  • Jackson Hole (-2)
  • Beaver Creek (-3)
  • Okemo (-3, no longer in top 25)
  • Arapahoe Basin (-4, no longer in top 25)
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P.S.-I love meeting the marketers who read this blog. If you have a second, say "hi".


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