Let me preface this by saying I don’t personally use emoji. The occasional old school ;) or :), sure, but I never really got into the most recent variety.

But over and over again I find them, and the context in which they are used, really handy.

For example, last year I shared how the sports teams I follow use them to post a sort of “everything you need to know about tonight’s game” with emoji illustrating the contents of each line in one character instead of many:

https://twitter.com/USUBasketball/status/1065359397705019392

When it’s game day, I no longer go to their website, I go to twitter, scroll down until I see the pre-game tweet, and then, usually, click the link for the live stream or the game tracker or whatever.

Everything I need, no matter where I’m viewing from, in a single tweet.

Slowly, this season I’ve started to see a few ski resorts give it a try and I gotta say, I dig what I’m seeing.

https://twitter.com/loonmtn/status/1067035166080737280

https://twitter.com/SunPeaksResort/status/1067768622288969731

https://twitter.com/Telluride/status/1067742057496801280

Whether it’s a quick recap then a promo for an app or a more in-depth review with links to details on each line, it’s a pretty hand, tidy way to share the day’s conditions in a format that’s both easy-to-consume but also tailored to the medium.

Nice work from all the resorts who have given it a whirl.

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.