Ski Resort Marketing
SlopeFillers provides daily ideas, inspiration, and analysis for ski resort marketers.The Stash
Weekly resort marketing insights from Ryan Solutions.- Q: How do ski resorts rate on Trip Advisor and how many ratings do they have?
- Q: Where do the longest-staying guests come from for Eastern and Western resorts?
- Q: Should you send season pass deadline emails the last day or day before?
- Q: What happens when you send an email to people who don’t open your emails?
- Q: How frequently are resorts posting on Facebook this year compared to previous years?
If you're at Destination Summit this week, say "HI". If you're not, follow the social media feed or watch hashtag #DSummit.
Some of the Best Pre-Snow Buzz Building is Coming From Devil’s Head. Wait, who?
October 15th, 2012By:
Gregg Blanchard
Vail, Aspen, Squaw, Whistler, Jackson Hole, Killington, Devil’s Head. It’s like the bumper stickers that stick a random city in with Paris and Madrid. Yet, this Wisconsin resort has put together a campaign that rivals anything the big guys have cranked out in recent years.
It’s simple and needs very little explanation. Take a look:
All photos/videos taken from the Devil’s Head Facebook page.
Kor Alliance liked the idea and ran with it for their RnR event at Devil’s Head this year:
Industry Social Snapshot
Totals and averages from all North American ski resorts' social media activity.| total fols | new yest | mo grwth |
| 1,011,134 | 723 | 1.46% |
| total fans | new yest | mo grwth |
| 5,140,321 | -1,562 | 0.61% |
| total views | new yest | mo grwth |
| 39,516,920 | 24,864 | 1.19% |
| total fols/+1 | new yest | mo grwth |
| 36,519 | 38 | 4.99% |
| avg score | was yest | 7-day |
| 45.32 | 45.40 | -0.68 |
| total fols | new yest | mo grwth |
| 332,741 | 293 | 2.56% |
| total page likes | new yest | mo grwth |
| 256,431 | 51 | 0.71% |
| total fols | new yest | mo grwth |
| 13,273 | 12,435 | 4.67% |
Resort Social Dashboard
View any North American resort's social media performance & compare them to other mountain resorts.About: Gregg Blanchard
SlopeFillers is run by marketer and skier / snowboarder, Gregg Blanchard. He loves writing in 3rd person, meeting the talented people who read this blog, pretending to be a web developer, and eating reuben sandwiches. Need more dirt on Southern Edwards, Colorado's most famous ski marketing blogger taller than 6'?
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