Ski Resort Marketing
SlopeFillers provides daily ideas, inspiration, and analysis for ski resort marketers.The Stash
Weekly resort marketing insights from Ryan Solutions.- Q: How do ski resorts rate on Trip Advisor and how many ratings do they have?
- Q: Where do the longest-staying guests come from for Eastern and Western resorts?
- Q: Should you send season pass deadline emails the last day or day before?
- Q: What happens when you send an email to people who don’t open your emails?
- Q: How frequently are resorts posting on Facebook this year compared to previous years?
Sunshine Village
Apr 24, 2013 - May 23, 2013
Facebook Likes
| 51,901 |
#17 rank (was #16) |
+0.7% % change |
+350 total change |
+11.7 change/day |
Facebook Checkins
| 2,883 |
#79 rank (was #80) |
+1.4% % change |
+40 total change |
+1.3 change/day |
Facebook Talking
| 1,205 |
#25 rank (was #16) |
-55.3% % change |
-1,491 total change |
-49.7 change/day |
Facebook T A P
| 2.32 |
#86 rank (was #55) |
-55.6% % change |
-3 total change |
-0.1 change/day |
Twitter Followers
| 15,343 |
#11 rank (was #11) |
+1.4% % change |
+219 total change |
+7.3 change/day |
Twitter Following
| 14,015 |
#2 rank (was #2) |
+2.2% % change |
+296 total change |
+9.9 change/day |
Twitter Tweets
| 11,071 |
#2 rank (was #2) |
+5.0% % change |
+524 total change |
+17.5 change/day |
You Tube Views
| 336,530 |
#37 rank (was #38) |
+4.8% % change |
+15,309 total change |
+510.3 change/day |
You Tube Subscribers
| 581 |
#25 rank (was #25) |
+4.9% % change |
+27 total change |
+0.9 change/day |
Google Followers
| 2,264 |
#4 rank (was #4) |
+12.9% % change |
+258 total change |
+8.6 change/day |
Instagram Followers
| 3,462 |
#22 rank (was #22) |
+3.9% % change |
+130 total change |
+4.3 change/day |
Instagram Pictures
| 434 |
#6 rank (was #6) |
+5.6% % change |
+23 total change |
+0.8 change/day |
Klout Scores
| 73.67 |
#9 rank (was #11) |
-1.6% % change |
-1 total change |
-0.0 change/day |
Pinterest Followers
| 1,845 |
#1 rank (was #1) |
+6.8% % change |
+117 total change |
+3.9 change/day |
Foursquare Likes
| 702 |
#16 rank (was #17) |
+2.8% % change |
+19 total change |
+0.6 change/day |
Industry Social Snapshot
Totals and averages from all North American ski resorts' social media activity.| total fols | new yest | mo grwth |
| 1,011,134 | 723 | 1.46% |
| total fans | new yest | mo grwth |
| 5,140,321 | -1,562 | 0.61% |
| total views | new yest | mo grwth |
| 39,516,920 | 24,864 | 1.19% |
| total fols/+1 | new yest | mo grwth |
| 36,519 | 38 | 4.99% |
| avg score | was yest | 7-day |
| 45.32 | 45.40 | -0.68 |
| total fols | new yest | mo grwth |
| 332,741 | 293 | 2.56% |
| total page likes | new yest | mo grwth |
| 256,431 | 51 | 0.71% |
| total fols | new yest | mo grwth |
| 13,273 | 12,435 | 4.67% |
Resort Social Dashboard
View any North American resort's social media performance & compare them to other mountain resorts.About: Gregg Blanchard
SlopeFillers is run by marketer and skier / snowboarder, Gregg Blanchard. He loves writing in 3rd person, meeting the talented people who read this blog, pretending to be a web developer, and eating reuben sandwiches. Need more dirt on Southern Edwards, Colorado's most famous ski marketing blogger taller than 6'?
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SPEAKING: So they say. »
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