Ski Resort Marketing
SlopeFillers provides daily ideas, inspiration, and analysis for ski resort marketers.The Stash
Weekly resort marketing insights from Ryan Solutions.- Q: How do ski resorts rate on Trip Advisor and how many ratings do they have?
- Q: Where do the longest-staying guests come from for Eastern and Western resorts?
- Q: Should you send season pass deadline emails the last day or day before?
- Q: What happens when you send an email to people who don’t open your emails?
- Q: How frequently are resorts posting on Facebook this year compared to previous years?
If you're at Destination Summit this week, say "HI". If you're not, follow the social media feed or watch hashtag #DSummit.
Sunshine Village
Apr 23, 2013 - May 22, 2013
Facebook Likes
| 51,893 |
#17 rank (was #16) |
+0.7% % change |
+351 total change |
+11.7 change/day |
Facebook Checkins
| 2,883 |
#79 rank (was #80) |
+1.4% % change |
+40 total change |
+1.3 change/day |
Facebook Talking
| 1,205 |
#25 rank (was #13) |
-58.1% % change |
-1,670 total change |
-55.7 change/day |
Facebook T A P
| 2.32 |
#86 rank (was #58) |
-58.4% % change |
-3 total change |
-0.1 change/day |
Twitter Followers
| 15,331 |
#11 rank (was #11) |
+1.6% % change |
+237 total change |
+7.9 change/day |
Twitter Following
| 14,016 |
#2 rank (was #2) |
+3.6% % change |
+488 total change |
+16.3 change/day |
Twitter Tweets
| 11,058 |
#2 rank (was #2) |
+5.0% % change |
+530 total change |
+17.7 change/day |
You Tube Views
| 333,928 |
#37 rank (was #38) |
+4.1% % change |
+13,299 total change |
+443.3 change/day |
You Tube Subscribers
| 579 |
#24 rank (was #25) |
+4.9% % change |
+27 total change |
+0.9 change/day |
Google Followers
| 2,262 |
#4 rank (was #4) |
+12.6% % change |
+254 total change |
+8.5 change/day |
Instagram Followers
| 3,457 |
#22 rank (was #22) |
+4.0% % change |
+132 total change |
+4.4 change/day |
Instagram Pictures
| 434 |
#6 rank (was #6) |
+5.6% % change |
+23 total change |
+0.8 change/day |
Klout Scores
| 73.67 |
#9 rank (was #11) |
-1.7% % change |
-1 total change |
-0.0 change/day |
Pinterest Followers
| 0 |
#6 rank (was #1) |
0.0% % change |
-1 total change |
0.0 change/day |
Foursquare Likes
| 702 |
#16 rank (was #17) |
+2.8% % change |
+19 total change |
+0.6 change/day |
Industry Social Snapshot
Totals and averages from all North American ski resorts' social media activity.| total fols | new yest | mo grwth |
| 1,010,411 | 447 | 1.46% |
| total fans | new yest | mo grwth |
| 5,141,883 | 1,646 | 0.67% |
| total views | new yest | mo grwth |
| 39,492,056 | 0 | 1.18% |
| total fols/+1 | new yest | mo grwth |
| 36,481 | 38 | 5.03% |
| avg score | was yest | 7-day |
| 45.40 | 45.47 | -0.63 |
| total fols | new yest | mo grwth |
| 332,448 | 284 | 2.58% |
| total page likes | new yest | mo grwth |
| 256,380 | 13 | 0.72% |
| total fols | new yest | mo grwth |
| 838 | -12,414 | -93.38% |
Resort Social Dashboard
View any North American resort's social media performance & compare them to other mountain resorts.About: Gregg Blanchard
SlopeFillers is run by marketer and skier / snowboarder, Gregg Blanchard. He loves writing in 3rd person, meeting the talented people who read this blog, pretending to be a web developer, and eating reuben sandwiches. Need more dirt on Southern Edwards, Colorado's most famous ski marketing blogger taller than 6'?
ABOUT: The nitty gritty. »
SPEAKING: So they say. »
TWITTER: @slopefillers »
EMAIL: Say "HI". »
