Ski Resort Marketing
Ideas Inspiration Analysis

Ski Resort Marketing

SlopeFillers provides daily ideas, inspiration, and analysis for ski resort marketers.
If you're at Destination Summit this week, say "HI". If you're not, follow the social media feed or watch hashtag #DSummit.

Sunshine Village

Apr 23, 2013 - May 22, 2013

Data:     Days:     Rank:

Facebook Likes

51,893 #17
rank (was #16)
+0.7%
% change
+351
total change
+11.7
change/day

Facebook Checkins

2,883 #79
rank (was #80)
+1.4%
% change
+40
total change
+1.3
change/day

Facebook Talking

1,205 #25
rank (was #13)
-58.1%
% change
-1,670
total change
-55.7
change/day

Facebook T A P

2.32 #86
rank (was #58)
-58.4%
% change
-3
total change
-0.1
change/day

Twitter Followers

15,331 #11
rank (was #11)
+1.6%
% change
+237
total change
+7.9
change/day

Twitter Following

14,016 #2
rank (was #2)
+3.6%
% change
+488
total change
+16.3
change/day

Twitter Tweets

11,058 #2
rank (was #2)
+5.0%
% change
+530
total change
+17.7
change/day

You Tube Views

333,928 #37
rank (was #38)
+4.1%
% change
+13,299
total change
+443.3
change/day

You Tube Subscribers

579 #24
rank (was #25)
+4.9%
% change
+27
total change
+0.9
change/day

Google Followers

2,262 #4
rank (was #4)
+12.6%
% change
+254
total change
+8.5
change/day

Instagram Followers

3,457 #22
rank (was #22)
+4.0%
% change
+132
total change
+4.4
change/day

Instagram Pictures

434 #6
rank (was #6)
+5.6%
% change
+23
total change
+0.8
change/day

Klout Scores

73.67 #9
rank (was #11)
-1.7%
% change
-1
total change
-0.0
change/day

Pinterest Followers

0 #6
rank (was #1)
0.0%
% change
-1
total change
0.0
change/day

Foursquare Likes

702 #16
rank (was #17)
+2.8%
% change
+19
total change
+0.6
change/day

Industry Social Snapshot

Totals and averages from all North American ski resorts' social media activity.
total views new yest mo grwth
39,492,056 0 1.18%
total fols/+1 new yest mo grwth
36,481 38 5.03%
avg score was yest 7-day
45.40 45.47 -0.63
total fols new yest mo grwth
332,448 284 2.58%
total page likes new yest mo grwth
256,380 13 0.72%
total fols new yest mo grwth
838 -12,414 -93.38%

Resort Social Dashboard

View any North American resort's social media performance & compare them to other mountain resorts.

About: Gregg Blanchard

SlopeFillers is run by marketer and skier / snowboarder, Gregg Blanchard. He loves writing in 3rd person, meeting the talented people who read this blog, pretending to be a web developer, and eating reuben sandwiches. Need more dirt on Southern Edwards, Colorado's most famous ski marketing blogger taller than 6'?
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