Contests on Facebook, or any social media platform, can be tricky. You want to inspire people to become fans, you want to inspire your fans to encourage others to become fans, and you want to do it with a reward…or at least the possibility of one. The problem? The more fans a current fan refers, the less chance he/she has of winning. Demotivator.
I love what Killington is doing right now. Sure the odds aren’t all that great (1 in 190ish will win) but they’re better than 1 out of 10,000. For the next 7 days (this is already day three), Killington is giving away 100 prizes, 10 each morning, to people that enter through their Facebook tab. The occasion? The countdown: just 100 days until skiing and riding start up again. Yesterday, the winners walked away with:
Even without giving away a pair of skis or a Giro helmet (Monday’s major award), it’s fun to see so many people winning. True a pair of vintage socks lacks the glamour of new sticks, but I’d tell my friends about it if I won.
The Triple Whammy
The great part about the giveaway is that two things are required in order to enter.
Combine a ridiculous amount of prizes, requiring fan-ship to participate and an email address to enter, and you’ve got yourself a fine looking promotion. Well done, Killington.
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