Ski Resort Marketing
SlopeFillers provides daily ideas, inspiration, and analysis for ski resort marketers.The Stash
Weekly resort marketing insights from Ryan Solutions.- Where do the longest-staying guests come from for Eastern and Western resorts?
- Q: Should you send season pass deadline emails the last day or day before?
- Q: What happens when you send an email to people who don’t open your emails?
- Q: How frequently are resorts posting on Facebook this year compared to previous years?
- Q: Likes vs opens: does social engagement follow the same curve as email performance?
It's that time of year again. Looking for a resort marketing job or have one at your resort to post? Head to the job board »
COMPARE: Twitter Followers
Apr 18, 2013 - May 17, 2013
Bolton Valley Resort
| 2,110 |
#126 rank (was #127) |
+2.0% % change |
+41 total change |
+1.37 change/day |
Industry Average
| 3,149 |
- - |
+2.1% % change |
+65 total change |
+2.18 change/day |
Industry Social Snapshot
Totals and averages from all North American ski resorts' social media activity.| total fols | new yest | mo grwth |
| 1,007,829 | 685 | 1.49% |
| total fans | new yest | mo grwth |
| 5,134,817 | -257 | 0.67% |
| total views | new yest | mo grwth |
| 39,431,237 | 16,196 | 1.35% |
| total fols/+1 | new yest | mo grwth |
| 36,318 | 35 | 4.92% |
| avg score | was yest | 7-day |
| 45.92 | 45.99 | -0.54 |
| total fols | new yest | mo grwth |
| 331,435 | 250 | 2.92% |
| total page likes | new yest | mo grwth |
| 256,067 | 70 | 0.75% |
| total fols | new yest | mo grwth |
| 13,104 | 29 | 4.99% |
Resort Social Dashboard
View any North American resort's social media performance & compare them to other mountain resorts.About: Gregg Blanchard
SlopeFillers is run by marketer and skier / snowboarder, Gregg Blanchard. He loves writing in 3rd person, meeting the talented people who read this blog, pretending to be a web developer, and eating reuben sandwiches. Need more dirt on Southern Edwards, Colorado's most famous ski marketing blogger taller than 6'?
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