Some of my favorite bits of content or campaigns as of late all have a simple theme behind them:
Take something I’m used to seeing / saying / doing / experiencing one way and inject some creativity to see / say / do / experience it differently.
It’s fun, it helps you see things in a new light, and it often comes in tandem with something I’m a huge fan of.
Challenges are, almost by their definition, taking something normal and trying to do it in an abnormal, difficult way.
And that’s exactly what Rick Shiels (pro golfer / coach) has done.
For example, anyone can play a course hole-by-hole. But start at one hole and go to the furthest possible green? That’s a challenge.
And we all know how hard it would be make a 200′ putt, but how long would it actually take to do it? That’s a challenge too.
And new golf tech is amazing, but what would it be like to use the old stuff again? Another challenge.
Mix in the fact Rick is great on camera and they’ve clearly invested in the content itself, and you end up with some videos that are not just really fun to watch but give you a fresh perspective on the game itself.
Sometimes the perception of what you are (brand) and what you sell (product) can get a little stale in the minds of your customers.
So why no mix it up with a few challenges? Things like:
Notice that all of these things are fairly doable by normal skiers and that’s the really clever theme behind Rick’s content as well. Because it’s not just fun, it’s realistic for any ability level. And so being, it can inspire people to give it a try themselves.
The next time you’re looking for a creative take on the same story, maybe give challenges a few minutes of brainstorming time as well.
New stories, ideas, and jobs delivered to your inbox every Friday morning.