The Two Tweaks I’d Make to Resort 2-for-1 & Discount Passes
I sometimes feel I do too much critiquing and too little suggesting. Like, somehow, I’m the 400 pound, mullet-sporting guy on his 3rd beer at the baseball game yelling at the 2nd baseman to hustle. So, every once in a while on a Wednesday I’ll try to balance the scales a bit and put my [...]
Read the Full Post...Liftopia’s Big Changes: Slicker, Stronger, Newer, User-Friendlier
When it rains, it pours. With resort marketing topics at least. I had no sooner swapped a couple emails with Liftopia co-founder, Evan Reece, when I was contact by not one, but two companies that position themselves in the same market. In other words, Liftopia competitors. I’m in the middle of chatting with them and [...]
Read the Full Post...Marketing Terrain Parks: are RFID Auto Photos the Secret Sauce?
Vail proved a lot of things with their EpicMix 2.0 launch, one of them is that photo is big. Millions of photos are taken and uploaded to the web each day, and as winter arrives, a large number of those will be pics of skiers and riders ripping some line or jump. For that reason [...]
Read the Full Post...Colorado Resorts Use First Snow to Build Buzz & Push Passes
As if timed by Ullr himself, the first widespread snowfall graced resort peaks all across Colorado yesterday. For some, this came moments before season pass deadlines pushed prices up and gave marketers an excuse to push one more reminder to their skiers. For others, it was just a chance to get folks stoked on the [...]
Read the Full Post...Google Adwords & Ski Resorts: A Simple Tweak for Awesome ROI
(I sometimes feel I do too much critiquing and too little suggesting. Like, somehow, I’m the 400 pound, mullet-sporting guy on his 4th beer at the baseball game yelling at the 3rd baseman to hustle. So, every once in a while on a Wednesday I’ll try to balance the scales a bit and put my [...]
Read the Full Post...Mt Baldy’s Virtual Season Pass: The Future of Ticketing?
Mt. Baldy, once again, is offering a “Virtual Season Pass” through Liftopia. At a 75% discount ($179, normally $699), the holder never receives a physical pass but the savings may be worth the added effort to ski each day. Not only that, but the price is the same now as it will be the last [...]
Read the Full Post...A Smart Idea from a Tiny Ski Area: Big Tupper’s “Couple’s Pass”
Yesterday was my anniversary, so it’s no surprise I’ve got love and marriage on the brain. After starting to hang out with more married men, I found they all seem to hold a secret hope that their wives will one day join them in one of their favorite hobbies: cycling, running, tennis, backpacking, or, yes, [...]
Read the Full Post...Ski Utah Gets Their Marketing Groove On with the Yeti Pass
Sure I’ve lived in Utah for nearly 25 years, sure I learned to shred on the slopes of Sundance and Brighton, so what if my license plate proudly says “Greatest Snow on Earth,” I’m positive I can leave any bias baggage at the door when I say that Ski Utah has put together some mighty [...]
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SlopeFillers is run by marketer and skier / snowboarder, 