Whistler Does it Again With an Awesome Mountain Biking Season Promo Video

Last year, I highlighted (highlit?) a couple videos that Whistler put together to launch their mountain biking season This year, I’m gonna do the same because, once again, they rocked it. The video, titled “How to Create a FORCE OF NATURE” was posted on May 13 and quickly reached the mystical 301+ views reserved for [...]

After Summer Slump, Ski Resorts Record Hefty Growth on Twitter

Winter is coming and skiers on Twitter know it. After monthly growth that has hovered around 2.5% since April, snow is back on the menu as resorts increased their followers by an average of nearly 4.5%. Here’s all the details from the data grabbed for the latest update to the Top 25 Ski Resorts on [...]

Snowless Ticket Sales: Marketing Summer Deals on Liftopia

If you can’t tell, I’m a fan of Liftopia. While they aren’t a perfect system, compared to other companies that help you sell lift tickets (especially online), they’re tough to beat. Even though resorts continue to bring crowds through the summer months, for some reason I had forgotten about Liftopia as an option for pushing [...]

12 Smart Summer Ski Resort Packages to Inspire Your Own

As the heat sets in and daydreams of summer getaways begin, I thought I’d round up a dozen simple, yet clever summer activity packages. Hopefully these will spark a few ideas of how you can draw those summer crowds out of the heat and onto your mountain 1) Mountain Escape Package – Snowbird I’ve seen [...]

5 Solid Summer Marketing Tips for Ski Resort Marketers

I really like the work that Propeller Media does. Whenever they roll out a new design, there always seems to be a slice of innovation and marketing/business savvy built in. Recently, they posted a list of “5 summer marketing tips for ski resort marketers” on their blog. It covered a few topics that I was [...]

Skiing to Segways: Inside Gunstock’s Summer Marketing Lineup

This summer, Gunstock is offering Segway mountain tours: $70 for two hours cruising the trails on an the latest off-road version of the nerdily cool personal transporter. Segways are something that the average Joe wouldn’t buy, but if the chance came to try one out, I think the intrigue factor would be high enough that [...]

AllSpark on Not, What Can Your Hill Transform Into?

Somewhere between the AllSpark and over-the-top CG effects I lost interest in “Transformers”. Somewhere between Syracuse and Chittenango, NY, at Four Seasons Golf & Ski, I got it back. Forget turning into a sports car or Apache helicopter, this quaint little ski area pulls double duty as a driving range, transforming back and forth as [...]