This post has two simple purposes: celebrate a milestone and provide a simple reminder of a frequently forgotten marketing principle. My third, secret purpose is not to wax too philosophical.  Onward. The Milestone A few weeks after I started SlopeFillers, I knew I needed a schedule for when I would write posts or, as often [...]

When Google acquires a startup, owners of that company (and their clients) typically rejoice. For good reason. Business continues as normal, but they now have the support and resources they need to make their service as awesome as they dreamt it could be when they excitedly scribbled ideas on lunch napkins. Today is one of [...]

I’ve never heard someone speak Spanish in the lift line. Chinese? Yes. Japanese? Yes. German, Russian, French? Yes, yes, yes. But not Spanish. The crazy part is that 12% of Utahns (over 340,000) are Hispanic. The further East you go, the smaller that number becomes, but in most states, the number is growing. It’s hard [...]

Almost exactly one year ago I wrote the first post on SlopeFillers. Seems like yesterday. I guess time flies…when you’re blogging about resort marketing. With an anniversary to celebrate and nearly 250 posts under my ski blogging belt, I thought I’d reminisce about the lessons I’ve learned and add a few takeaways both on an [...]

Today, if you’ve come by SlopeFillers before, you may notice a few things have changed. Among them is a slightly updated layout. Nothing major, but I’ve wanted some sort of logo for a while now and also wanted to clean up the code while I made way for a few extra features. One of those [...]

The other night I couldn’t sleep. Instead of counting sheep I counted the only other natural thing that came to mind: ski resorts. When I hit fifty, it suddenly became this mini challenge to see if I could get 100. A few minutes later I hit 103. Those last dozen were tough. It got my [...]