I love ski history. My secret, ski-nerd dream is to build a ski hill where everyone would ski on hickory skis, ride a super long rope tow while sporting Demetre ski sweaters, and spend the evening around a fire talking in Norwegiian accents (think Stein Eriksen). Of course, most folks would leave with rope burned [...]

I’ll keep this short, the real content is found in an interview and a response to that interview. Over the summer, Christian Knapp left his post as Keystone’s Marketing Director and became the VP of Marketing at Aspen/Snowmass. Soon after he landed, a new print campaign was ready to roll that featured a handful of [...]

When it comes to choosing your print ad lineup for the year, there are always risks involved. How will people react to the headline? Will they read the text you spent hours rewording and tweaking? Do people even like the picture we used? With so many unknowns, Telluride has launched a simple survey to get [...]

Source: http://www.advertolog.com/boeri/print-outdoor/chicken-3751305/ So, nothing long winded today, just a little inspiration to round out the week. If I had to rank my favorite print ads of all time, this little number from Boeri would be #1, hands down. In fact, I have reason to believe it played some role in motivating my interest in marketing. [...]

Is it just me or is there a shockingly low amount of actual data about QR codes being used in the wild? Surveys are finally starting about how students or smartphone users perceive QRs, but what about when they actually come in contact with one. Will they scan it? Will they ignore it? Will they [...]

Sourece: http://www.riester.com Source: http://www.themplsegotist.com/ Source: http://www.riester.com/ Source: http://origindesign.ca/ Source: http://www.grove-marketing.com/ Source: http://www.hl2.com/