An Extremely Incomplete Collection of Ski Resort Billboards

There have been a lot of billboards used by resorts over the years. This is a very, very, very small group of them that i’ve been rounding up pictures of. Have a few you’d like to add to the list? Use the comments area to let me know. http://pixelpetal.com/inspiration/30-inspirational-examples-of-billboard-advertising/ http://www.coloribus.com/adsarchive/outdoor/ski-resort-take-off-14146305/ http://www.origindesign.ca/client/mssi.php http://en.paperblog.com/yes-they-used-to-paint-billboards-by-hand-267273/ http://howtokeephouse.blogspot.com/2011/01/winter-is-verb.html http://joycerobinson.com/design-portfolio-design.html http://www.origindesign.ca/client/jay-peak.php [...]

I’ll Take Your Massive Vert and Raise You a Beginner J-Bar

This week I’ll be on my first week-long vacation in…well, I honestly can’t remember the last one I took. Among other things, I hope to spend some time on one of my favorite activities: finding lost ski areas. I absolutely love ski history, and with that topic on the brain, I thought I’d take this [...]

The Best Ski Resort Print Ads from 1937-1944

I love ski history. My secret, ski-nerd dream is to build a ski hill where everyone would ski on hickory skis, ride a super long rope tow while sporting Demetre ski sweaters, and spend the evening around a fire talking in Norwegiian accents (think Stein Eriksen). Of course, most folks would leave with rope burned [...]

Aspen/Snowmass Rolls Out New Prints Ads to Mixed Reception

I’ll keep this short, the real content is found in an interview and a response to that interview. Over the summer, Christian Knapp left his post as Keystone’s Marketing Director and became the VP of Marketing at Aspen/Snowmass. Soon after he landed, a new print campaign was ready to roll that featured a handful of [...]

Telluride Releases 2011-2012 Print Ad Marketing Survey

When it comes to choosing your print ad lineup for the year, there are always risks involved. How will people react to the headline? Will they read the text you spent hours rewording and tweaking? Do people even like the picture we used? With so many unknowns, Telluride has launched a simple survey to get [...]

The Greatest Ski Print Ad Ever?

Source: http://www.advertolog.com/boeri/print-outdoor/chicken-3751305/ So, nothing long winded today, just a little inspiration to round out the week. If I had to rank my favorite print ads of all time, this little number from Boeri would be #1, hands down. In fact, I have reason to believe it played some role in motivating my interest in marketing. [...]

The Power Struggle of Print & Web: Greg Wright Interview

About two months ago I posted an interview with Eric Wagnon entitled, “Baby Boomers & the Death of Print.” I wasn’t suggesting that print was dead (it was one of the interview topics), but either way, it got the attention of Greg Wright, a publisher for both the Freeskier and Snowboard Magazines. Wanting to get [...]

What I’d Do Wednesday: The First Semi-Believable Ski Print Ad

I feel like I sometimes do too much critiquing and too little suggesting. Like, somehow, I’m the 400 pound, mullet-sporting guy on his 3rd beer at the baseball game yelling at the players to run faster. So, from now on, every once in a while on a Wednesday I’ll try to balance the scales a [...]