Race to Open Rules: Either Way Wolf Creek Steals Show & PR
This year, for the first time, I’ve come across the idea of “rules” for the “Race to Open.” Perhaps the origins are as recent as this article published in the wake of Sunday River’s opening day last year that claimed Loveland was the official winner because they were the first resort to open and stay [...]
Read the Full Post...Let the Million Dollar Ski Resort Marketing Race Begin
Last year I did a quick interview with John Sellers, Marketing Director of Loveland Ski Area, about the drama that is the race to open each year. This media coverage from winning this race, according to John, “is in excess of a million dollars and that is the biggest perk of being the first to [...]
Read the Full Post...The Million Dollar Ski Resort PR Race
When October rolls around it means a few things. For a few American soccer fans like myself, it means the MLS Cup Playoffs. However, for millions of skiers across the country, it means the annual race to open. True, folks have been skiing on Mt Hood all summer, but there’s something about early season snowmaking, [...]
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SlopeFillers is run by marketer and skier / snowboarder, 