Resort Photography Keys for Print and Social: Dan Carr Interview
One of my personal favorite perks of blogging is having the excuse to get in touch with talented people and pick their brains. My latest victim was Dan Carr, an uber-talented ski photographer whose work first came up on my radar after I featured the awesome print ads that Whistler put out last season. With [...]
Read the Full Post...The Last Man to Hand Paint Trail Maps? James Niehues Interview
James Niehues is not a professional resort marketer. He isn’t even a marketer. But honestly, he probably doesn’t even need an introduction. His name is the one carefully painted in the corner of countless trail maps all over the country and world. Hand painting these works of ski art, James has left an indelible mark [...]
Read the Full Post...Social Media Gives Eastern Resorts an Advantage: Parker Riehle Interview
Parker Riehle is the head honcho over at the source of all things maple and snow, Ski Vermont. Continuing the “perspectives” interviews I started a few weeks ago, I was able to ask Parker a few questions and get his perspective on the changing landscape of ski resort marketing, especially how it relates to resorts [...]
Read the Full Post...Resort Logo Rules & When to Rebrand: David Holm Interview
To say David Holm knows a thing or two about branding and logos is like saying that getting kicked in the face by Chuck Norris might tickle. David knows his stuff and has spent his professional life working in the field on a variety of levels. After making contact with David a couple months back, [...]
Read the Full Post...Baby Boomers & The Death of Print: Eric Wagnon Interview
Since starting SlopeFillers, I’ve noticed that among the discussion on resort marketing are folks that aren’t resort marketers. Heavily involved in the industry, they have incredibly insightful perspectives on trends and changes. I’m going to be collecting more and more of these “perspectives”, and we’ll kick things off with the one, the only, Eric Wagnon: [...]
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SlopeFillers is run by marketer and skier / snowboarder, 