Ski Resort Marketing
Ideas Inspiration Analysis

Ski Resort Marketing

SlopeFillers provides daily ideas, inspiration, and analysis for ski resort marketers.
Yes, I know Twitter stats are messed up. But I'm too busy nuzzling my firstborn to fix it so you'll just have to wait. :)

The Top 25 Ski Resort Tweets from May 2013

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A little late on the draw (still May, right?), but it’s that time of the month again: the top 25 resort tweets from April 2013. As I mentioned last month, ranking is now by retweet rate (retweets/followers). The only filter I applied was the account had to have at least 500 followers. It does eliminate [...]

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Top 100 Most Viewed Resort YouTube Videos Uploaded During the 2012/13 Season

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Now that a couple months have passed between now and the end of last season, I thought I’d take a look back at the most viewed YouTube videos that were uploaded between November 1, 2012 and March 31, 2013 (list current as of May 28, 2013). 1) BEAR MOUNTAIN Scott Stevens and Joe Sexton Bear [...]

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The Top 25 Ski Resort Tweets from April 2013

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A little late on the draw (still May, right?), but it’s that time of the month again: the top 25 resort tweets from April 2013. New this month is ranking by retweet rate (retweets/followers). The only filter I applied was the account had to have at least 500 followers. It does eliminate a bunch of [...]

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The Top 25 Ski Resort Instagram Photos Taken During March 2013

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As long as I’m doing Facebook and Twitter, why not Instagram? That’s what I thought. Want to rank these by like percentage rather than total likes? You’ve asked for it, here it is. Order by: likes/fans / total likes || comments/fans / total comments

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Which Mountain Resorts Had the Top Tweets in March?

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It’s that time of the month again: the top 25 resort tweets from March 2013. Remember, these are ranked by total retweets.

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How about ol’ Facebook? Which resorts had the most liked posts in March?

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I’ve been trying this with Twitter tweets, so why not with Facebook posts as well? There’s probably a greater likelihood of promoted posts in this set, but take a gander and see what you think. You’ll also notice that each metric – likes, comments, shares – is also listed as a % which is calculated [...]

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What Topped the “Top Resort Tweets” Charts for January 2013?

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Nothing like the last day of February to look at January numbers, eh? With another edition of “top tweets”, let’s take a gander at the top 50 most retweeted resort tweets from January 2013.

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What Makes a Great Social Content? Check Out Last Week’s Top 25 Resort Tweets

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There are many ways to rank top tweets, but given my data set and not wanting to over-complicate things, I kept it simple: retweets as measured by Twitter.  As an extra level of interestingness, I added the retweets as a percentage of total fans (retweets / fans).  While they aren’t ranked by that factor, it’s [...]

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Industry Social Snapshot

Totals and averages from all North American ski resorts' social media activity.
total views new yest mo grwth
39,927,723 0 1.26%
total fols/+1 new yest mo grwth
37,517 25 3.26%
avg score was yest 7-day
43.93 44.00 -0.38
total fols new yest mo grwth
340,026 232 2.56%
total page likes new yest mo grwth
257,589 90 0.57%

Resort Social Dashboard

View any North American resort's social media performance & compare them to other mountain resorts.

About: Gregg Blanchard

SlopeFillers is run by marketer and skier / snowboarder, Gregg Blanchard. He loves writing in 3rd person, meeting the talented people who read this blog, pretending to be a web developer, and eating reuben sandwiches. Need more dirt on Southern Edwards, Colorado's most famous ski marketing blogger taller than 6'?
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