Despite lots of shuffling just outside the top 25 (spots 26-28 are all moving up fast), September holds no changes to the Top 25 Ski Resorts on YouTube list. However, as the comprehensive data gathering from all North American resorts enters its second month, some fun data and patterns have begun to emerge. Here’s all [...]

Apparently, marketers at Vail Resorts are drawing straws to see who gets to nab a flock of fans each month. Last month, Vail posted growth of over 11,000 fans (22% increase). This month, Beaver Creek grew by over 9,000, a 61.5% jump. Not sure if they are pushing social media to their email lists, buying [...]

Twitter follower numbers continue to climb at a slow, summer-ish rate, but that didn’t keep a few resorts from making the jump up the charts in this month’s update to the Top 25 Ski Resorts on Twitter list. Not a lot of changes, but some new features and details worth noting. All North American Ski [...]

Already video views are starting to bump up a notch or two, perhaps an indication that snow is being to fall in the minds of skiers who, until recently, have been enjoying their summers. The big question / challenge I have is this: who is going to be the first resort to 1,000,000 total video [...]

First off, I need to give credit where credit is due. A month ago I got an email from Steve Pope, owner of Epop Studio, asking if I had any data on the top Midwest ski resorts on Facebook. The truth was I had been sitting on a project for way too long that would [...]

Oh what do you do in the summertime? If you’re Killington or Vail, you get fans. And lots of them. Both of these fine skiing establishments snagged a whopping 22%+ increase in their Facebook fan count over the last month. I documented Killington’s strategies (that clearly are paying off) but haven’t had a chance to [...]

Another month, another update to the Top 25 Ski Resorts on Twitter list. Slow growth continues, but if last year’s stats are any indicator, this will be the slowest month of follower growth out of the next six. Whistler/Blackcomb remains number one and no new faces have been added, but a few are lurking just [...]