Ski Resort Marketers: Are You Selling Milk or Macs?
The bandwagon pulled up and I jumped on: this is my Steve Jobs tribute post. I think we all, in one way or another, admired Steve, which is why these posts are popping up all across the web this week. My reasons lie in the way he used his intelligence. Without a doubt, Steve was [...]
Read the Full Post...12 Smart Summer Ski Resort Packages to Inspire Your Own
As the heat sets in and daydreams of summer getaways begin, I thought I’d round up a dozen simple, yet clever summer activity packages. Hopefully these will spark a few ideas of how you can draw those summer crowds out of the heat and onto your mountain 1) Mountain Escape Package – Snowbird I’ve seen [...]
Read the Full Post...The Last Man to Hand Paint Trail Maps? James Niehues Interview
James Niehues is not a professional resort marketer. He isn’t even a marketer. But honestly, he probably doesn’t even need an introduction. His name is the one carefully painted in the corner of countless trail maps all over the country and world. Hand painting these works of ski art, James has left an indelible mark [...]
Read the Full Post...What I’d Do: Treat My Resort Like it Was an iPad 2
I sometimes feel I do too much critiquing and too little suggesting. Like, somehow, I’m the 400 pound, mullet-sporting guy on his 3rd beer at the baseball game yelling at the 3rd baseman to hustle. So, every once in a while on a Wednesday I’ll try to balance the scales a bit and put my [...]
Read the Full Post...Is Your Resort Marketing to Untapped, Cultural Groups?
The concept of reaching new cultural markets with winter sports is an intriguing one for me. As I was doing some reading on the subject recently, I stumbled across a slideshare report titled, “The Multicultural’s in Action Sports.” Written by Kevin Bang in Partnership with Huemanitas, the report analyzes the cultural markets that action sports [...]
Read the Full Post...Jay Peak Takes Advantage of Unique Season With Special Offer
I used to herald in Spring with a few slushy turns followed by a quick round of golf. On Saturday you can do the same, at the same resort, on the same ticket. Thanks to the latest skiing ever at Jay, both the lifts and cart wheels will be turning for the first time in [...]
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SlopeFillers is run by marketer and skier / snowboarder, 