Just Add Meme: Driver Goes in Ditch, Jay Peak Transforms into Classic Content

“As a lover of simplicity, I like to highlight resort marketing that is both effective but incredibly simple in execution. This is one of those examples.” Someone driving a Benz went into a ditch near Jay Peak a few weeks back. On the back window, someone had traced into the snow: “Back after skiing.” So [...]

One of the Smartest Resort Mobile App Features I’ve Ever Seen

Various platforms provide various economies of reach. For example, social media can broadcast the same message to large groups for almost no cost and email can send customized messages to individuals for a small cost. But what about mobile? Between the cost to acquire and cost to send, I’ve never been a big fan of [...]

Simplicity: How Park City Put Priority on a More Efficient Marketing Channel

“As a lover of simplicity, I like to highlight resort marketing that is both effective but incredibly simple in execution. This is one of those examples.” Last week, Park City sent out one of the smartest tweets I’ve seen in quite some time. Here’s what it said: We’re announcing new terrain openings in 30 minutes! [...]

Ski Resort Marketers: Are You Selling Milk or Macs?

The bandwagon pulled up and I jumped on: this is my Steve Jobs tribute post. I think we all, in one way or another, admired Steve, which is why these posts are popping up all across the web this week. My reasons lie in the way he used his intelligence. Without a doubt, Steve was [...]

12 Smart Summer Ski Resort Packages to Inspire Your Own

As the heat sets in and daydreams of summer getaways begin, I thought I’d round up a dozen simple, yet clever summer activity packages. Hopefully these will spark a few ideas of how you can draw those summer crowds out of the heat and onto your mountain 1) Mountain Escape Package – Snowbird I’ve seen [...]

Three Snazzy Infographics Resort Social Media Folk Should See

1) The Science of Social Timing Teaming up with social media scientist Dan Zarrella, KissMetrics created this brief but wheel-turning illustration of the science of social timing on not just Twitter (as I covered earlier) but also Facebook. Lots of simple takeaways like weekend and every-other-day posting that I think are key to resorts working [...]

The Last Man to Hand Paint Trail Maps? James Niehues Interview

James Niehues is not a professional resort marketer. He isn’t even a marketer. But honestly, he probably doesn’t even need an introduction. His name is the one carefully painted in the corner of countless trail maps all over the country and world. Hand painting these works of ski art, James has left an indelible mark [...]

Does Your Resort Need a Facebook Fan of the Month?

While I don’t own one, I like Road ID. For a company that sells such a simple product, I think they’ve done a stellar job of building a brand and giving their brand a face and personality. One of the things that RoadID does that I believe to be genuinely brilliant is a little thing [...]