Dear Jackson Hole & Snow King, Please Market to Me…Now
Dear Jackson Hole & Snow King, First, I love you guys. Really. Every time I visit Jackson I wish I could stay forever. Maybe that was part of the motivation that got me to sign up for LOTOJA last year, and the reason I’m riding it again this year. After 200 miles, a sunset view [...]
Read the Full Post...NSAA Report: Database Marketing on Steroids (The Good Kind)
This week I’ll be reporting some of the marketing goodness that came from this year’s NSAA National Convention and Tradeshow. It was great to meet many of you and many thanks again to NSAA for providing a press pass on such short notice. A few weeks ago I did an email interview with Corey Ryan, [...]
Read the Full Post...What Whistler & an Online Bike Outlet Have in Common
There is something to be said about scarcity: scarcity of inventory, scarcity of time, etc. when it comes to marketing. In the advertising Bible that is “Influence: Science and Practice“, the Author, Robert Cialdini, outlines that people tend to want things when there are fewer of them available. Rich CEOs want rare cars, we all [...]
Read the Full Post...Ski Resort Marketing Meets the Email Launch Technique – Part 2
Yesterday I outlined the elements of a super-duper email launch. Today, it’s time to combine those ingredients into a excitment-building, sales-generating system. The time frame for these emails can vary, but I’ve always felt like 2-3 weeks is about right. Any more than that and you’ll lose them before you ever get to the launch. [...]
Read the Full Post...Ski Resort Marketing Meets the Email Launch Technique – Part 1
Last week, I talked about why we should all take email marketing seriously. Today, I am going to share what I have found to be just about the most effective way to use a email list I have built from capturing any and all addresses that I can from a website. The more time I [...]
Read the Full Post...Three Ways to Capture Skiers’ Email Addresses
I can hear you now, “Gregg, the post title was about email marketing but the picture is of a baseball field.” I know, they don’t seem to be at all related, but they are…I assure you. When I did my analysis of resort websites a few weeks back I noticed a strange trend, something I [...]
Read the Full Post...Vital Resources for Ski Resorts Using Email Marketing
Love is a deep word, but a I really, really, really like email marketing. When a promotion is started, it’s amazingly powerful and efficient to be able to deliver your message to 5 or 10,000 inboxes of people that actually welcome your message for free. Here are a few vital resources for any resort using [...]
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SlopeFillers is run by marketer and skier / snowboarder, 