Guarantee Skiers Will See Your Logo & Be Motivated Every Day?
I sometimes feel I do too much critiquing and too little suggesting. Like, somehow, I’m the 400 pound, mullet-sporting guy on his 3rd beer at the baseball game yelling at the 2nd baseman to hustle. So, every once in a while on a Wednesday I’ll try to balance the scales a bit and put my [...]
Read the Full Post...Northstar Swaps “at Tahoe” for “California” and Skiers React
Northstar-at-Tahoe recently made a few changes to their brand, beginning with their logo. While they seem simple, the response has been less than enthusiastic. Here’s what has changed: Removed the drop shadow from the logo Replaced “at Tahoe” with “California” Changed tagline to “The Way it Should Be” Their reasons for the change? “Simply, the [...]
Read the Full Post...Let the Million Dollar Ski Resort Marketing Race Begin
Last year I did a quick interview with John Sellers, Marketing Director of Loveland Ski Area, about the drama that is the race to open each year. This media coverage from winning this race, according to John, “is in excess of a million dollars and that is the biggest perk of being the first to [...]
Read the Full Post...WAT Ski Resort Marketing Analysis: Brundage Resort
This week my family gathered in the mountains of Idaho for a summer reunion of sorts. While I love Utah, the town of McCall and Payette Lake are quickly growing on me. If only the growing included Benjamins on trees I could afford to stay longer than a week. Vacationing in a town with a [...]
Read the Full Post...Name 100 Ski Resorts Challenge: The Results / TOMA Analysis
So, a few weeks ago I threw down a challenge: try to name 100 ski resorts off the top of your head. No Google-ing. No friends. Now, there is a little rule in the world web marketing that says that for every extra input field you add to a form, you can expect the number [...]
Read the Full Post...NSAA Report: Canyons Reports on a Year of Big Marketing Changes
This week I’ll be reporting some of the marketing goodness that came from this year’s NSAA National Convention and Tradeshow. It was great to meet many of you and many thanks again to NSAA for providing a press pass on such short notice. I’ve always been interested in The Canyons (now Canyons) resort in Park [...]
Read the Full Post...Inside Whitefish’s Successful “Fun is..” Marketing Campaign
This last winter, Whitefish Mountain Resort and the Whitefish Convention and Visitor Bureau (WCVB) brought their heads and budgets together on a marketing plan to reach out to the largely untapped Portland, Oregon market. Among other things, 10 billboards selected at key entry points into the city helped drive their campaign. The Whitefish pilot recently [...]
Read the Full Post...
SlopeFillers is run by marketer, and resort marketing enthusiast, Gregg Blanchard. Have you seen some clever resort marketing worthy of a post?
