Trip Advisor and Ski Resorts: Worth the Time to Keep Ratings High?

I’ve been thinking about a post on TripAdvisor for a while. About 390 days, give or take. Because it was on April 28, 2012 that I saw this sign while waiting for a table at a restaurant in Moab, UT. Widgets for websites exist, but on a company sign? On Main Street? Is that even [...]

Cannonsburg Does Good, Gets Good, by Sharing the White Stuff

“As a lover of simplicity, I like to highlight resort marketing that is both effective but incredibly simple in execution. This is one of those examples.” A popular winter recreation park need snow. Cannonsburg gave it to them and got a lot of love in return. Simple, selfless actions with lots of benefits. I’m thinking [...]

Should Resorts Take a Page from the Signal 6 Marketing Playbook?

The $49 down route is becoming more and more commonplace in skiing. Lock in a discounted rate with a non-refundable deposit. If they pay the rest, they win and you win. If they don’t pay the rest. They lose and you sorta win. The only problem with this scenario isn’t it’s logical, pay-later side, it’s [...]

My Favorite Ski Resort Facebook Post of the 2012/13 Season Was…

Trollhaugen didn’t appear on the Name 100 Ski Resorts Challenge results. Nor have them ever been on a 25 Facebook or Twitter list (#126 & #221 respectively). Yet their Facebook page is, hands down, one of my favorites. Written from the perspective of their Troll mascot, it’s not uncommon to see references to the kind [...]

Copper Gives Skiers Tools to Spread Stoke with Facebook Cover Photo App

When it comes down to it, the true power of social media does not lie in your fan count. It doesn’t like in how many “likes” that patrol dog photo received. It lies in the fact that everyone is connected. That each fan in your fan count has 300 friends and each of them has [...]

Virtual Pins or Actual Pins: I Know Which I’d Prefer a Resort to Pass Out

It’s not exactly an even comparison, but it’s a comparison nonetheless. On the one hand, EpicMix rewards skiers and boarders with pins when you reach certain levels or accomplisments. For example, if you ride every lift at resort X in one day, you may get the Beaver Creek Conquerer pin (unless of course, the gantries [...]

The Resort Video Series I’m Most Excited About: “On the Lift With”

Alta is amazing. Simple as that. As you may know, I typically spend my mountain time on a board, but I love the fact that Alta remains skiing only. The vibe, the history, the mountain, it all comes together to create perhaps my favorite resort and brand. There’s a reason i used to sleep in [...]

Skiers Have Questions, Northstar Has Answers – Q&A with Bill Rock

Skiers have questions. At times, lots of questions. Tough questions. I’m a huge fan of how some GMs address concerns and rumors head-on from the resort blog, but there are certainly other ways to benefit from both the clarity a direct answer can provide but also the connection a brand can make between customers and [...]