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Ski Resort Marketing

Daily Ideas, Inspiration, and Analysis

US/CA Ind Snapshot
(updated daily)
Total Fol.:
Mo. Growth:
632,978
6.03%
Total Fans:
Mo. Growth:
3,138,835
7.33%
Total Fol.:
Mo. Growth:
13,725
34.73%
Total Views:
Mo. Growth:
23,404,136
7.06%

Five Things Every Ski Resort Should Make Content About

I’m addicted to ski areas. No sense trying to hide it the fact. On road trips, I can’t help but check the atlas for resorts to stop at along the way. When I lived in central New York, I spent the morning of my birthday exploring all the local hills: Song Mountain, Toggenburg, Labrador, Four [...]

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Three Reasons for Resorts to Blog More Than Ever in 2011

Recently I read a headline for an overly-hyped product pitch that read, “Blogging is dead!” Unfortunately, they are wrong. Blogging is not dead. He’s alive and well…and training for a marathon…and volunteering part time at the local food bank. Blogging is one stellar guy to have on your side in 2011. It’s a common theme, [...]

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Does Your GM Have a Blog? Should He/She?

Bossman, el capitan, chief, head honcho. Whatever nickname you attach to your GM, President, or CEO, there is something about getting information directly from the top. You don’t trust a grocery bagger or fast-food cashier with your important complaint, you’d much rather “speak with their manager.” And so it goes with skiing, you trust what [...]

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A Look Inside Snowshoe Mtn’s Outrageously Effective Social Media Efforts

The other day I got an email from Laura Parquette, brand and communications manager at Snowshoe Mountain Resort, informing me that the Top 25 Ski Resorts on Facebook list was lacking. According to her numbers Snowshoe should have been #20. As it was, they were nowhere to be found, at least on the public list. [...]

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6 Ideas for Snazzier Ski Resort Blog Posts

Your website doesn’t change much, so there isn’t much reason for locals to keep visiting, but you always have offers there you want skiers and riders to see. A great way to get people coming back to your site over and over again is through your blog. Sadly, however, most resort blogs I’ve seen only [...]

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Make $10k a Month as a Ski Bum

Canyons Resort, Utah has a job opening that might set a record for number applicants. Here is the list of perks: A season pass to Canyons Your own suite at the Waldorf Astoria Salary of $40,000 for 4 months of ‘work’ Use of camera, video camera, and laptop Head-to-toe ski or board gear Canyons Club [...]

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