Five Things Every Ski Resort Should Make Content About
I’m addicted to ski areas. No sense trying to hide it the fact. On road trips, I can’t help but check the atlas for resorts to stop at along the way. When I lived in central New York, I spent the morning of my birthday exploring all the local hills: Song Mountain, Toggenburg, Labrador, Four [...]
Read the Full Post...Three Reasons for Resorts to Blog More Than Ever in 2011
Recently I read a headline for an overly-hyped product pitch that read, “Blogging is dead!” Unfortunately, they are wrong. Blogging is not dead. He’s alive and well…and training for a marathon…and volunteering part time at the local food bank. Blogging is one stellar guy to have on your side in 2011. It’s a common theme, [...]
Read the Full Post...Does Your GM Have a Blog? Should He/She?
Bossman, el capitan, chief, head honcho. Whatever nickname you attach to your GM, President, or CEO, there is something about getting information directly from the top. You don’t trust a grocery bagger or fast-food cashier with your important complaint, you’d much rather “speak with their manager.” And so it goes with skiing, you trust what [...]
Read the Full Post...Make $10k a Month as a Ski Bum
Canyons Resort, Utah has a job opening that might set a record for number applicants. Here is the list of perks: A season pass to Canyons Your own suite at the Waldorf Astoria Salary of $40,000 for 4 months of ‘work’ Use of camera, video camera, and laptop Head-to-toe ski or board gear Canyons Club [...]
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SlopeFillers is run by marketer, and resort marketing enthusiast, Gregg Blanchard. Have you seen some clever resort marketing worthy of a post?
