Ski Resort Marketing
SlopeFillers provides daily ideas, inspiration, and analysis for ski resort marketers.The Stash
Weekly resort marketing insights from Ryan Solutions.- Q: Which summer subject line words get the most email opens for resorts?
- Q: Which states plan their winter resort vacations furthest in advance?
- Q: How hard is it to get a season passholder back after they skip a season?
- Q: When it comes to RFM, who are your resort’s Twitter followers…really?
- Q: How do ski resorts rate on Trip Advisor and how many ratings do they have?
Yes, I know Twitter stats are messed up. But I'm too busy nuzzling my firstborn to fix it so you'll just have to wait. :)
Carving Moments: The Film a Ski Resort Should Have Made
March 30th, 2012We always talk about awesome, engaging content that sells the skiing product but can also spread virally. Sometimes, this feels out of reach, like you need to do something extreme, crazy, meme-starting, etc. to make it happen. Let this video be proof that a simple thing can be made amazing. I absolutely love this video.
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kimkircher
Industry Social Snapshot
Totals and averages from all North American ski resorts' social media activity.| total fols | new yest | mo grwth |
| 262,768 | -771,906 | -73.95% |
| total fans | new yest | mo grwth |
| 5,187,610 | 3,274 | 0.98% |
| total views | new yest | mo grwth |
| 39,939,983 | 12,260 | 1.21% |
| total fols/+1 | new yest | mo grwth |
| 37,569 | 52 | 3.33% |
| avg score | was yest | 7-day |
| 43.90 | 43.93 | -0.26 |
| total fols | new yest | mo grwth |
| 340,324 | 298 | 2.62% |
| total page likes | new yest | mo grwth |
| 257,640 | 51 | 0.53% |
Resort Social Dashboard
View any North American resort's social media performance & compare them to other mountain resorts.About: Gregg Blanchard
SlopeFillers is run by marketer and skier / snowboarder, Gregg Blanchard. He loves writing in 3rd person, meeting the talented people who read this blog, pretending to be a web developer, and eating reuben sandwiches. Need more dirt on Southern Edwards, Colorado's most famous ski marketing blogger taller than 6'?
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