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Amazing stories are everywhere.

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It’s funny how many times we use the word “storyteller” in marketing these days.

While in many cases it’s a buzzword, it’s also a really great way to describe what we do on a daily basis.

After all, most “copy” is just a story about a feature. A blog post is simply a story about an event or bit of news. A snow report is a story about what happened overnight. And sometimes it’s that frame of “storytelling” that makes it easier to drop the overthinking and put together a simple narrative about that thing you’re trying to promote.

But out there in the world right now, there’s a lot of noise. Mental baggage. Stuff. Stuff that gets in the way of seeing and appreciating these stories.

Stuff that gets in the way of knowing about these stories in the first place.

But I want to remind you that they’re out there. Everywhere.

But i’d also like to suggest that they’re not on your computer.

Whenever I travel I find myself with the same realization: the world is full of kind, sincere, genuinely good people. An idea that sits in stark contrast to my mood after even a few minutes on social media.

The season is beginning to wind down for many of you.

You’re busy with pass sales, I know. You’re busy because your team is two people too small, I know. You’re busy because you have big goals, I know.

But I’d also challenge you to find the time to get outside on the hill before the lifts stop turning for the season to talk to people. Meet them. Learn about them.

Your Twitter feed may be full of anger and frustration, but your lifts are full of smiling people having a wonderful time. There’s a reason they’re smiling. There’s a reason they’re with their kids on a mountain today instead of sitting on the couch. There’s a reason that guy is riding solo. There’s a reason that grandparent is watching wide-eyed from the bottom.

Go find out why.

They’re the ones with the stories modern marketing demands. A few months from now you’ll wish you could talk to them. Don’t miss that chance now.



  • Ross Walker

    Appreciate this Gregg. I’m trying to make a case for Snapchat, that we start using it as a marketing tool, and my main reason for doing so is that I go out and talk to the local kids who ride the park and they all want to Snapchat Granby Ranch and use a geofilter (which is crazy expensive to have up all the time, but we’ll do it for special events.) Talking to these folks on the slopes and at events is great market research.

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