The video is above this paragraph so you may have already clicked “play” and enjoyed its awesomeness, but in case you haven’t, let me start with a quick intro. The video was actually released in January, but it didn’t really make the social rounds until a little over a week ago. Less than 2.5 minutes long, it quickly became the best ski resort marketing video I had seen in a while. So, when Dave Amirault at Aspen/Snowmass tweeted…

…I could agree more.

It’s amazingly simple, powerful message about how fun skiing is not only as an expert but as a beginner on your very first day. It captures what skiing is about in a way I have never seen before. I’d prefer to watch this at every Super Bowl commercial break than deal with the hollow campaigns of this year’s line-up. Know any wealthy skiers who would donate a few mil to get this video shown next year? ;)

Released by the masters at Switchback Entertainment (the same guys that put together the “Embedded” series), this video, in two words, IS skiing. If all marketing could strike this chord…wow.

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.