The video is above this paragraph so you may have already clicked “play” and enjoyed its awesomeness, but in case you haven’t, let me start with a quick intro. The video was actually released in January, but it didn’t really make the social rounds until a little over a week ago. Less than 2.5 minutes long, it quickly became the best ski resort marketing video I had seen in a while. So, when Dave Amirault at Aspen/Snowmass tweeted…
…I could agree more.
It’s amazingly simple, powerful message about how fun skiing is not only as an expert but as a beginner on your very first day. It captures what skiing is about in a way I have never seen before. I’d prefer to watch this at every Super Bowl commercial break than deal with the hollow campaigns of this year’s line-up. Know any wealthy skiers who would donate a few mil to get this video shown next year? ;)
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