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Ticket & Pass Sales
A simple case for ticket pricing simplicity.

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Complexity.

It’s the opposite of my goal in virtually everything I do. Life, skiing, marketing, you name it.

So guess what word came to mind when I saw this tweet?

Someone is seconds away from buying $210 worth of lift tickets. But they’re confused, they’re stuck, and so they turn to Twitter for an answer.

And here’s the response they got.

Does this answer their question?

But, more importantly, does it solve their problem? No. They still don’t have enough information to buy.

thread

Finally, Keystone writes back with this tweet.

To be clear, this is not a slam on Keystone’s social, they did great given the constraints of the medium and complexity of the product they were trying to describe. Nor is this pushing a case for upping social monitoring.

Instead, it’s a case for avoiding this situation in the first place.

Because maybe if that person could have seen the benefits of buying 3 days instead of 2 instantly on their own, maybe if there was no confusion about prices or features or upsells or benefits, maybe if they could have just finished their order with confidence?

Well, maybe they would have.



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